WAY BACK WHEN…
Before founding Design Wolf, Aseil earned a first-class honours Bachelor's degree in Interior Architecture and accumulated over seven years of experience in the design industry.
After completing her degree, Aseil realised that the architecture world wasn't what she had envisioned. She redirected her career into set design, working on Netflix sets, TV shows, and fashion magazine shoots. Gradually, she expanded her expertise to include graphic design alongside set design and interiors.
2020
The year 2020 marked a significant turning point in her career. During the pandemic, Aseil leveraged her design knowledge by emailing every business within her radius and launching an Instagram page to showcase her creations. Her first inquiry came from her local area, kickstarting her journey as a creative freelancer.
A year later, Design Wolf LDN was founded. Why the name “Design Wolf”? Aseil always thought of herself as a lone wolf, finding herself most creative at night, yet capable of leading a pack.
now…
Aseil’s primary mission with Design Wolf is to build and grow brands from the ground up. She believes storytelling is at the core of every successful brand. This philosophy is deeply rooted in every Design Wolf project, from concept and design to build. Her work and story were even featured in the Adobe Max keynote, showcasing the importance of her approach.
Aseil firmly believes that every business has a unique story and a core brand identity waiting to be discovered and designed. She combines creativity, strategic thinking, and authenticity to create long-lasting brands with dedicated followings.
FROM THE
GROUND
START
UP.
